One week before the seminar Dr. Battaglia will need to know the size of your audience.

Dr. Battaglia will autograph books, videos tapes and DVD’s during the breaks and at the end of the seminar.

Equipment needs:

Dr. Battaglia will bring a laptop, a video projector and other materials needed to present his seminars.

Host clubs will provide:

1. Pin on microphone: all agendas
2. Two long extension cords: all agendas
3. Large projection screen: all agendas
4. Table for projector and laptop
5. Table in the seminar room and person who will be responsible for book sales: all agendas
6. A bar type stool for Dr. Battaglia to sit on: all agendas
7. Name tags for participants to help networking: all agendas
8. Four to six dogs on Saturday (two-day seminar only)

Suggestions based on experiences of other clubs

Things to do

1. AKC Can Help:
   AKC works with clubs that host my breeders seminars. The seminar lead person needs to contact Guy Fisher at AKC (810) 384 1844. Tell him your club is hosting a seminar and would like AKC to send an email invitation to an audience that you choose: (all owners of dogs, all breeders of dogs, only owners/breeders of your breed, etc.) . Mention the area you want covered. Those that live in your state, adjoining states etc. You need to provide him with your letter of invitation and your Flyer so all he needs to do is to forward it. There are several Flyers on the Seminar Flyer Examples. Look through them and get ideas and suggestions.
2. Timing:
   Check for competing dates with other clubs that may have a show, trial or other event that will attract your audience. Don’ t compete with them, find a free week-end or week day.
3. Face Book and Social media sites:
   Clubs have reported that a well-organized flyer that sends the message about your seminar is the first efforts you should use. See our list of club Flyers for good examples. Send your Flyer via Facebook etc. to all the clubs in your state and those nearby. Send a follow-up note week later to the clubs and the AKC Delegate if they have one with your message and attach your flyer. Remind your own club members you need help and ask them to send out the message you developed along with your flyer to their Face Book friends, twitter and other social media sites. The more people who help you the more response you will get.
4. Publicity:
   Focus on the commuting distance first. Contact club presidents and secretaries and their newsletter editors. Remind them to: Please announce YOUR seminar at their club meeting and in their newsletters. Provide them with several flyers and handouts for distribution. Follow up two months later to see if they need more. The most effective flyer is a one-pageannouncement. Use a colored paper (yellow, light green) and mention to save this date for the seminar featuring Dr. Battaglia and (NAME OF YOUR SEMINR) i.e. "How to Breed Better Dogs that Win". In your flyer, ask attendees to bring pedigrees of the next bitch they plan to be breed. This statement should be included in all flyers and mail outs.
5. Direct mail:
   Direct mail is the most effective way to reach your audience. Handouts at matches and shows have limited effectiveness because most people are busy at shows and matches. Don't depend on flyers left on tables.
6. Websites:
   These are very effective ways to reach a large audience. Ask the AKC, your club and other clubs to post your seminar on their site. Send email to friends and ask them to forward your flyer to other friends and clubs.
7. Flyers:
   At your club meetings hand out your flyers and ask your members to take them to other clubs where they are members.
8. Advertising:
   Most club magazines and newsletter editors have strict deadlines for free publicity. It is usually four to five months prior to a seminar date. Other good sources for free advertising are: AKC Gazette, AKC Breeders Quarterly, Off Lead, Breed and Show, Canine Chronicle, and Dog World. Contact the editors early. Some will assist you in preparing materials. Also consider sending a "Letter to the editor" mentioning your seminar.
9. Superintendents:
   This is another great resource because they have well-developed mailing lists. Contact the one used by your club and request that your flyer be included in your clubs +premium. Borrow their mailing list if you can. Contact other clubs and ask for their permission to have your flyer included in their Premium. This is your single best investment of time and postage. Most superintendents and clubs will help if you approach them properly.
10. Your Committee:
    You will need at least 5 workers. Those who try it do it without the involvement of other members will not be as successful. Workers are needed to contact other clubs, distribute and mail flyers and be available to answer questions. They need to be familiar with the agenda and the topics. They also need to know about costs (husband and wife, group rates etc). This committee must serve as ambassadors who can answer questions. Remember that your audience is interested in knowing what will be covered in the seminar and why they should attend.
11. Confirmations:
    Do not overlook the importance of immediate feedback. It prompts participants to look for a buddy, someone to ride with and share a room, etc. As soon as you provide feedback, attendance will begin to increase. Clubs with the largest attendance have been those that provided early feedback and information such as like the agenda, map and what to bring (pedigree, 3 ring note book, etc).
12. Pre-Registration:
    A small break on the cost is usually a plus. A group rate is better. Pre-registration gets people talking to others about the agenda, bringing a dog, sharing rides etc.
13. Three-ring binders:
    Each time a person signs up, remind them to "bring a three-ring binder for notes". Tell your audience the publisher will provide free handouts and supplements that will enhance understanding.
14. Facilities:
    A good location is essential. Be sure it has a high ceiling and good food. Most motels and community colleges offer reduced weekend rates. Community colleges and local libraries usually have excellent meeting rooms. If you use a motel, mention a lunch or dinner and then negotiate for a free meeting room. Set the meeting room for tables and chairs rather than just chairs.
15. Raffle:
    A seminar ticket raffled at your show, match or club meeting will get people talking. It also provides publicity and excitement for the seminar.
16. Reservations:
    Each month report at your club meeting the number of club members and non-members who have made reservations. Your officers and board members need to register early as a sign of support.

NOTE:
If the IRS should question your clubs status as a non-profit organization, show them copies of the flyers and advertisements as proof that your club provides educational services to the public. This seminar also qualifies for the AKC annual educational requirement.

Things To Avoid

• Do not rely only on handouts at matches and shows.
• Do not let 1-2 people do everything. There is too much to do.
• Don't be late notifying clubs and newsletter editors.